Welcome to My Multicultural Toolkit – the eyecare professional’s guide to meeting the needs of today’s growing ethnic minority populations.

This toolkit:

  • Explains the reasons to focus on culturally diverse patients.
  • Provides a simple, step-by-step path to success, linking to helpful resources along the way.
  • Gives you the opportunity to save specific links and resources to your own personalized "My Dashboard."

Are you prepared? Take the quiz.

 What's Your Eye-Q? Quiz


Share this quiz with your patients to test their Eye-Q and educate them about their unique eye health risks. 


Now available! 

Spanish education materials on NEW Transitions® Signature™ VII lenses.

Ready to learn more about how you can grow your business with
culturally diverse patients and improve patient satisfaction?
Becoming culturally connected is easier than you think.
My Community

Step 1:

Determine your multicultural makeup. Learn more about the demographic groups that live in your region.

Learn More
My Practice

Step 2:

Prepare your practice. Establish a better environment for your culturally diverse patients by educating your staff and taking advantage of bilingual and in-language patient resources.

Learn More
My Marketing

Step 3:

Make your marketing multicultural. Understand how to market to culturally diverse groups, learn strategies for attracting culturally diverse patients, and access tools to help you build a unique marketing strategy for your practice.

Learn More
My Industry

Step 4:

Stay connected. Learn what other industry professionals are doing to promote cultural competency and connect with your peers to share best practices and strategies.

Learn More
Transitions.com. Transitions and the swirl are registered trademarks and Cultural Connections is a trademark of Transitions Optical, Inc. ©2012 Transitions Optical, Inc.
Photochromic performance is influenced by temperature, UV exposure and lens material.