Multicultural Blog

Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!

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Multicultural Blog


Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!


Celebrating African Americans in Ophthalmology and Paving the Way for a New Generation of Ophthalmologists

On February 13, 2013
As we observe Black History Month, I encourage you to celebrate the African Americans who have made – and who continue to make – a difference in the optical industry. As one of only a few hundred African American ophthalmologists practicing in the United States, I am especially fascinated by early accomplishments within the field of ophthalmology. In 1933, for example, Chester W. Chinn became the first African American to be certified as a diplomate by the American Board of Ophthalmology (ABO). Thirteen years later, he became the first African American ophthalmologist to be designated as a fellow of the American College of Surgeons. In 1960, Axel C. Hansen became the first African American to receive the title of professor of ophthalmology at Meharry Medical college; and in 1977, Maurice F. Rabb became the first African American to be promoted to full professor of clinical ophthalmology at the University of Illinois, a predominantly white medical school.

The Times Are Changing – But Our Commitment to You Is Not

On February 1, 2013
If there were anyone who hadn’t yet realized the impact of cultural diversity in America, they did in 2012. It was a big year for changes. For the first time, U.S. Census data confirmed that white births are no longer the majority. Several sources also indicate that ethnic populations played a key role in decision 2012 – with approximately 80 percent casting their vote to re-elect President Barack Obama for a second term.

Yes, Your Culturally Diverse Customers Are Using Social Media – and They’re Looking for You, Too

On December 18, 2012
It’s true that social media is here to stay. And it’s also true that we, as business owners, must embrace these sites to connect with customers – especially with the rapid growth of mobile device use in America and across the globe. Our customers have opportunities to search for and connect with others at any place or time of the day, so we need to ensure that our businesses can be easily searchable. Did you know that Facebook exceeded 1 billion users this October? Now, that’s a milestone worth mentioning and bringing attention to.

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Photochromic performance is influenced by temperature, UV exposure and lens material.