Multicultural Blog

Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!

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Multicultural Blog


Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!


Transitions® Signature™ VII Lenses: A New Way to Grow Your Business with Multicultural Patients

On February 13, 2014
We kicked off the New Year with some exciting news from Transitions Optical. For the first time since 2008, we introduced the next generation of our core product: Transitions® Signature™ VII lenses with Chromea7™ technology.

Giving Back While Attracting New Patients

On December 5, 2013
The holiday season is a time when many eyecare practices start thinking about how they can give back to their local communities. Taking steps – whether it’s making donations to a favorite charity or encouraging individual staff members to make a difference in their own special way – is not only a great way to give back, but can also be an effective way to attract new patients to your practice. In fact, research from The Futures Company has shown that the majority of Americans agree that a company that makes sincere efforts to be a part of their community deserves their loyalty – with this being even more true among diverse groups such as Hispanics and African Americans.

Breaking Through the Barriers: Effectively Communicating Diabetes Diagnoses and Treatment Options

On November 1, 2013
I sometimes wonder if the plethora of commemorative months has gone too far. For example, November is National Epilepsy Awareness Month, Lung Cancer Awareness Month, National Novel Writing Month, National American Indian & Alaska Native Heritage Month, and NYPD Awareness Month. How does one possibly remember all of these designations?

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Photochromic performance is influenced by temperature, UV exposure and lens material.