Multicultural Blog

Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!

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Multicultural Blog


Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!


Tapping Into the Online Latina Market

On October 4, 2013
How robust is your online marketing strategy? If your website is bare bones and your social media content is non-existent, you could be missing out on a huge opportunity to grow your business with the emerging Latina community.

Understanding and Accommodating Hispanic Subgroups

On September 5, 2013
Do you serve a Hispanic patient base? I’d be more surprised if you didn’t – considering Hispanics make up the largest ethnic minority group in the United States, with their growth outpacing the general population. But while the Hispanic population is large, it is not homogeneous. Depending on where your practice is located, you may serve Hispanic patients that belong to one or more different subgroups. While Hispanics, in general, share a common heritage and many cultural preferences, it’s important to recognize that there are differences among subgroups that could impact the way you communicate with your patients.

Is Community Outreach Greek to Your Practice?

On August 6, 2013
If you don’t already have a corporate giving strategy in place for your practice, there are many reasons to consider one. First and foremost, it feels good to give back to your local community. If that’s not enough to keep your team motivated, consider the impact that community outreach could have on your business – particularly in attracting new diverse patients. In one study, 79 percent of Hispanics and 84 percent of African Americans agreed that companies that make sincere efforts to be a part of their community deserve their loyalty. Additionally, one third of Hispanic and African American consumers said they always choose brands because they come from companies that support causes they believe in.

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