Multicultural Blog

Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!

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Multicultural Blog


Looking for ways to better serve your culturally diverse patients? Hear from the experts. This blog features insights and best practices from Transitions Optical’s Diversity Advisory Board members. Feel free to post questions and start a conversation!


Author: Drake McLean, Optician

Drake McLean, Optician's Blog

Fall Into Education: Encourage Hispanic Americans to Focus on Their Eyes During Hispanic Heritage Month This Autumn

On September 23, 2015
September is a time to celebrate two things – the First Day of Fall (September 23) and Hispanic Heritage Month (which kicked off on September 15 and runs through October 15).

Tapping Into the Online Latina Market

On October 4, 2013
How robust is your online marketing strategy? If your website is bare bones and your social media content is non-existent, you could be missing out on a huge opportunity to grow your business with the emerging Latina community.

Yes, Your Culturally Diverse Customers Are Using Social Media – and They’re Looking for You, Too

On December 18, 2012
It’s true that social media is here to stay. And it’s also true that we, as business owners, must embrace these sites to connect with customers – especially with the rapid growth of mobile device use in America and across the globe. Our customers have opportunities to search for and connect with others at any place or time of the day, so we need to ensure that our businesses can be easily searchable. Did you know that Facebook exceeded 1 billion users this October? Now, that’s a milestone worth mentioning and bringing attention to.

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Photochromic performance is influenced by temperature, UV exposure and lens material.