On December 5, 2013
The holiday season is a time when many eyecare practices start thinking about how they can give back to their local communities. Taking steps – whether it’s making donations to a favorite charity or encouraging individual staff members to make a difference in their own special way – is not only a great way to give back, but can also be an effective way to attract new patients to your practice. In fact, research from The Futures Company has shown that the majority of Americans agree that a company that makes sincere efforts to be a part of their community deserves their loyalty – with this being even more true among diverse groups such as Hispanics and African Americans.

On November 1, 2013
I sometimes wonder if the plethora of commemorative months has gone too far. For example, November is National Epilepsy Awareness Month, Lung Cancer Awareness Month, National Novel Writing Month, National American Indian & Alaska Native Heritage Month, and NYPD Awareness Month. How does one possibly remember all of these designations?

On October 4, 2013
How robust is your online marketing strategy? If your website is bare bones and your social media content is non-existent, you could be missing out on a huge opportunity to grow your business with the emerging Latina community.