On March 4, 2014
The loss of vision ranks high among the fears of many Americans. In fact, a 2007 study by the American Optometric Association found that vision was the sense people valued most and would not want to live without. Other studies have shown that people would rather experience other serious issues, ranging from memory loss to heart disease, than lose their sight.

On February 13, 2014
We kicked off the New Year with some exciting news from Transitions Optical. For the first time since 2008, we introduced the next generation of our core product: Transitions® Signature™ VII lenses with Chromea7™ technology.

On December 5, 2013
The holiday season is a time when many eyecare practices start thinking about how they can give back to their local communities. Taking steps – whether it’s making donations to a favorite charity or encouraging individual staff members to make a difference in their own special way – is not only a great way to give back, but can also be an effective way to attract new patients to your practice. In fact, research from The Futures Company has shown that the majority of Americans agree that a company that makes sincere efforts to be a part of their community deserves their loyalty – with this being even more true among diverse groups such as Hispanics and African Americans.