My Marketing

Want to attract culturally diverse patients to your practice? Then don’t be afraid to get in front of them through targeted marketing and community outreach efforts.

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Marketing to a Diverse Patient Base

It’s not hard to put together a successful plan to market to your culturally diverse patients.

We’ll walk you through the basics of how to attract today’s multicultural consumers through traditional, online and social media efforts.

You’ll also have the opportunity to build your own personalized marketing strategy and develop customized marketing materials for your practice.

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Getting Involved Locally

Remaining active in your local community is a great way to market you practice to specific groups while developing a sense of trust among new patients. In fact, 8 out of 10 Americans think that their eyecare professional should be involved in their local communities.

You’ll learn strategies for reaching new culturally diverse patients through local efforts and find helpful education tools to support you.

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Why Did Your Patients Choose You?

Research from Transitions Optical reveals that today’s ethnic minorities consider many factors before selecting an eyecare professional.

  • 7 out of 10 Americans take into consideration the professional appearance of the office.
    7 out of 10
  • Half of Americans look for a practice that is close to their work or home – so advertise locally. This is the #1-factor for Hispanics.
    50 percent
  • Half of Americans seek out eyecare professionals that offer the latest eyewear technologies – so be sure to promote higher-performing options such as Transitions® lenses. African Americans are the most likely to choose an eyecare professional for this reason.
    50 percent
  • Nearly half of all Americans want their eyecare professional to take an interest in them personally – so ask questions.
    50 percent
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Photochromic performance is influenced by temperature, UV exposure and lens material.