My Practice

Transitions Optical offers a wealth of resources to help you prepare your practice to meet diverse patient needs – from professional education and staff training, to bilingual and in-language patient resources.


TRAINING YOUR STAFF

Becoming a culturally competent practice is a true team effort. In order to provide the best possible care to patients, everyone on your staff needs to be on board. That means not only delivering the same messages, but also communicating in a way that the patient can relate to and understand.

Check out these resources to help keep you and your staff up-to-date and in-the-know.

Learn More

USING BILINGUAL AND IN-LANGUAGE RESOURCES

Cultural and language barriers can make it hard to communicate with patients – and can stand in the way of the patient receiving the best possible vision care. Even patients who speak fluent English may feel more comfortable communicating in another language. Consider that 70% of Hispanics speak at least some Spanish at home – and approximately 77% of Asian Americans speak another language at home.

Check out these tools to help enhance communication during all stages of the eyecare appointment.

Learn More

TRAINING YOUR STAFF

Transitions Optical offers educational resources to help you and your staff better understand and meet the needs of your culturally diverse patients.

To download resources, you’ll need to log in or register. It’s free and easy.

WHITE PAPERS

Download clinical white papers authored by experts in cultural competency.

CONTINUING EDUCATION COURSES

Learn strategies for better serving culturally diverse patients, while earning ABO or COPE credit.

EDUCATIONAL VIDEOS

Learn more about the unique eye health and communication needs of culturally diverse groups, featuring insights from Transitions Optical’s Diversity Advisory Board members.

USING BILINGUAL AND IN-LANGUAGE RESOURCES

Transitions Optical offers several resources to help you and your staff enhance communication with culturally diverse patients during all stages of the eyecare appointment.

To download resources, you’ll need to log in or register. It’s free and easy.

BILINGUAL AND IN-LANGUAGE TOOLS

Access a wide range of bilingual and in-language resources to help improve communication and better serve your culturally diverse patients.

PATIENT EDUCATION RESOURCES

Educate your culturally diverse patients about their eye health risks.

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    My Practice

 

There are several simple steps you can take to make your practice more welcoming and attractive to culturally diverse patients.

  • Feature a variety of ethnic groups in your office displays and point-of-sale materials.
  • Welcome family and friends that come in with the patient – and don’t leave them out of the eyewear selection process when they want to be included. Hispanics, Asian Americans and African Americans are more likely than the general population to look to others for advice before making a decision.
  • Stock your waiting area with in-language and culturally popular reading materials.
  • Consider hiring an ethnically diverse or bilingual staff to represent the patients you serve or are interested in attracting.

While most Asian Americans speak English, as many as 77% speak another language at home. The most common languages include various dialects of Chinese (including simplified and traditional Mandarin), Vietnamese, Tagalog and Korean.

New research from Transitions Optical also reveals that while Asian Americans typically speak English very well, they are the least likely demographic group to feel comfortable communicating in English during an eye exam. Taking steps such as using bilingual or in-language materials, as well as hiring a bilingual staff, can help to ease communication barriers and make your Asian-American patients feel more comfortable.

Did you know you can take continuing education courses online for ABO or COPE credit at Transitions.com/Education?

For more information about in-person presentations available in your area or during industry events, contact multicultural@transitions.com.

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